8 Creative Benefits Guaranteed To Attract Young Professionals

It will always be known as “Steel City” to many Americans, but Pittsburgh has come a long way during the past half-century. Although the heavy industry that built the city’s reputation has largely waned, a variety of new employers have stepped into the void. Today, Pittsburgh is a hub of health care, defense, technology and other sectors. This means a high concentration of young, talented professionals are flocking to the area. If you’re among them, you most likely know how intensely local companies are competing for the best and brightest. Although they’re certainly offering attractive salaries and benefits packages, employers are also reimagining their benefits packages to encompass creative perks that make younger talent feel welcome.

Much has been reported in recent years about how millennials and Generation Z differ from their older counterparts. In response, many savvy employers have tailored the perks they provide to attract and retain this cohort. For example, student loan debt continues to be one of the most pressing financial issues these young Americans face. In response, companies are offering aid as part of their compensation packages to help employees pay off their education costs earlier. Work-life balance also is important to this age group; and some workplaces appeal to these young professionals by providing flexible work arrangements and on-site wellness
programs, such as yoga classes and fitness centers. Furthermore, many young people are postponing marriage and children, so a growing number of businesses are offering benefits for their four-legged family members.

There’s more to the Pittsburgh job market today than steel, and there are many exciting opportunities available to those with the necessary skills. To learn more about the creative benefits city businesses are offering to boost recruitment and retention among the younger demographic, view the accompanying infographic. Then, ask about them at your next interview. You may be surprised by what’s available.

Authored by Nikki St. Martin, she is VP of Marketing for The Jacobson Group, the premier insurance search and staffing firm in the country. St. Martin is responsible for the ongoing marketing and branding efforts of The Jacobson Group.filed under: Press Release